In the last two years, we have learnt that any type of event can be held online. Conferences, gatherings, and virtual trade show exhibitions still work when presented on a computer screen, frequently drawing up to 8 times as many attendees as physical events. New possibilities for gatherings and virtual trade show events are made possible by this greater accessibility and expanded reach.
Even though trade shows flourish in person, the leads are actually functioning online. Trade exhibitions are used for both virtual and hybrid events in addition to live events that take place in person. However, they do require different approaches, and having the appropriate plan in place will help you succeed in the virtual and hybrid worlds.
In this article, Future’s Past Events will give you a plethora of information based on the virtual trade show functionality, benefits and proven strategies that will make your upcoming virtual trade show memorable for you and your virtual attendees.
What exactly is a Virtual Trade Show?
A trade show usually takes place on a show floor, however, if the event is virtual, it can be seen on a screen. A virtual trade show can contain everything you need, including virtual booths, appointments, sponsorship levels, and lead tracking, with the aid of virtual event technology.
In many cases, trade exhibitions serve as an economical option for events by giving exhibitors the opportunity to support them in exchange for access to spectators. A virtual trade show serves as a venue for networking, lead generation, and contact between sponsors, exhibitors, and attendees.
Which are the top benefits of a Virtual Trade Show?
Virtual trade shows are becoming increasingly popular as businesses adapt to the changing landscape of events and marketing. While they may not offer the in-person experience of traditional trade shows, they come with their own set of unique benefits.
Virtual events typically attract ten times more registrations than typical in-person events. Virtual events may now be more widely spread and frequently cost less thanks to the improved accessibility, which lowers the entry price for attendees.
As a result, attendance rates are much greater. Virtual trade shows also eliminate the need for travel, lower the registration fee, and reduce the time away from the office. A larger audience means your exhibitors will be more visible and generate more leads.
Organizing a physical trade show booth is well known to require significant expenses. There are expenses for travel, housing, booth rentals, printing, and a lot more. Comparatively speaking, virtual trade shows are far cheaper.
Virtual trade exhibitions are the ideal solution if a limited budget has prevented you from participating in trade exhibits. Virtual trade exhibitions can provide a higher return on investment for even those with larger budgets given their relatively modest costs. Utilize a virtual trade show exhibition to reduce your expenses.
It is impossible to exaggerate the advantages of digital lead capture. Proving event ROI is one of the biggest difficulties in holding a trade show. The metrics you use for calculating ROI will depend on the objectives of your event, however for many event planners, the calculation heavily weighs sales leads. Digital lead gathering can automatically collect data on attendee participation during a virtual event based on their actions.
Which are the 5 Proven Strategies that can make your Virtual Trade Show stand out?
A key consideration to keep in mind is that a trade show, whether it be online or off, is still a trade show. You need to invest the same amount of time and focus that you would in an actual trade show. This entails giving exhibitors the resources they need to be successful. Make sure your exhibitors have the following in mind:
- Branding → The finest way to represent your business is in your booth. Any effort to stand out, including consistent branding and logos, makes a big impression on visitors.
- Clear Audio and Video → Trade exhibitions are typically busy and energetic events. On virtual, though, you have complete control. Make sure the people operating your booth have top-notch microphones, cameras, and a dependable internet connection. The same will work for you too as an event planner. Consider hiring professionals who will give you exceptional audio and visual assistance to host your event.
- Quick Company Introduction Commercial Pitches → Prepare and practice a 30-second elevator pitch in advance. When trying to impress at an appointment, you don’t want to trip over basic points.
- Provide Chances for Sponsorship → Give exhibitors a chance to attract attendees’ attention more. Additionally, they can sponsor sessions and display their logo on the event website.
Driving traffic to your virtual trade show booth requires careful planning and execution. With these strategies in place, you’ll be well on your way to a successful virtual trade show experience.