Historically, video has been shot horizontally.
This is no problem on platforms where the majority of users view the content on their desktops. On a desktop, horizontal video looks best.
On mobile, though, vertical video looks best the vast majority of the time. And social media is viewed on mobile a vast majority of the time.
Quick math tells us that using vertical video in your social media marketing strategy is the best way to go.
I’m going to flip the script here and give you some fast how-to tips upfront, so you can take advantage of the vertical video trend immediately.
When filming don’t forget:
You can use your phone
Talk to the camera
Keep it short
Shoot vertical videos vertically
( don’t shoot them horizontally and then crop the video. )
Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite a video, they trick the mind into thinking it’s seeing something magical.
You can Use them in
- Digital advertisements
- Websites, landing pages, and blogs
- Social media
- Digital displays and billboards
- Long form videos
- Museum and galleries
Virtual Reality Adoption
It may seem hard to believe, but augmented and virtual reality (AR/VR) have been around for more than 30 years and here they are, still on trend. Many of the virtual reality headsets rely on smartphones to display the content. While these devices are a good introduction to VR, they lack the visual quality to deliver an immersive experience. Headsets tend to be bulky as well, making prolonged usage unlikely.
You should create long-form content because it will get you more of what you want: more online visibility (social shares, links), more proof of your authority and industry expertise, and more material for altruistic community building and engagement.
Specifically, here are a few things you’ll get from one piece of long-form content:
Something to Promote
An Excuse to Get in Touch
Higher Ranking in Search Results
Success in Social Media
Higher K Devices
Recently developed high-permittivity (k) materials are a must use for a channel material. It attracts users an make them spend more time infront of a video production.