There is something quite unique about the hustle and bustle of the Trade Show environment, the pace in which is quite fast, where one has just seconds to make a lasting impression. The service or product needs to be front and center, well-lit, and highlighted while promotional imagery scrolls in plain view for the audience to enjoy. The visceral impact of the experience is one of effective booth design and multimedia applications, combined. Most often than not, space is at a premium, so it is important to strike the balance between maximum impact with a minimalist approach. These are just some of the toolsets which we at Future’s Past Events can put into place for your next Tradeshow.